Workshops    SF Bay
   
Upcoming Workshops
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SEO 101 - Getting Your Business Found in Google Search
When: TBD
Where: TBD

Ever wonder how some businesses show up on the first couple pages of search results? Learn how you can do the same at this workshop!
 
At this workshop, we'll elucidate some of the buzzwords around Search Engine Optimization, and give you some actionable steps you can take right away to improve your ranking as a small business. We'll cover topics relevant only to small to medium businesses and organizations.
  • What exactly is SEO 
  • Everything you need to know about Keywords, and the lies scammers tell
  • Eliminating buzzwords: White Hat, Black Hat, top hats..
  • How your website and social media affect your ranking
  • Google Plus, Google Maps, and why all that is important 

Yelp: How it works, Why it's important, How to improve
When: TBD
Where: TBD

Ever wonder how Yelp works?

Why do certain ratings show up at the top? Why do some good reviews get filtered out? What can I do if I have a Yelp page full of bad reviews that's affecting my business? How do I get customers to write me reviews? Are Yelp ads actually useful and what are the options?
 
Yelp is excrutiatingly important to most small businesses: a huge driver of business when reviews are positive, and a massive setback when they're not. This workshop will teach you all of those things and more, because understanding is the first step to improvement!

How to Create a Successful KickStarter Campaign
When: TBD
Where: TBD

Have a business, community project or initiative you need to raise funds for? KickStarter can be a powerful fundraising tool when optimized correctly. 

This workshop will cover all the basics of setting up and launching a KickStarter campaign, as well as tips, tricks, and best practices for meeting your fundraising goal. We'll study cases of successful campaigns, as well as some that failed, and look at why.

By the end of this session, you should have solid action items for launching your successful KickStarter project.

Registration Opens Early January
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Facebook & The Definitive Guide to Getting Likes
When: TBD
Where: TBD

Have a Facebook page but it's pretty dead? Getting real, local likes on your Facebook page is a necessity for seeing any kind of ROI through Social Media. 

This workshop will cover:
- Like-building 101 - Basic techniques for getting more likes
- Posting Schedule - How to optimize posting for likes
- Facebook Insights - How to use analytics to streamline your content
- Facebook Ads - Getting likes through ads. Scam or blessing?

Registration Opens Early January
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Web Marketing for the Holidays: Must-do's for success
When: Thursday, November 13, 2014 from 8:30am to 10am
Where: Temescal BID Office, 510 49th St, Suite 203, Oakland, CA

This workshop will cover essentials for marketing your business during the holidays. This includes:

  • Social Media strategies that are seasonal -- what to post and how to promote it online to reach the greatest number of people
  • Using other forms of online marketing to bring customers back for the holidays that don't involve Facebook and Twitter
  • An in-depth look at what other successful holiday marketing campaigns look like

Leave this workshop equipt with the know-how on how to perform well in the most important time of the year! 


Sponsored by the
Temescal District TTBID
Web Marketing for the Holidays: Must-do's for success
When: Monday, November 17, 2014 from 6pm to 7:30pm
Where: KONO BID Office, 2633 Telegraph Ave., Suite 107, Oakland, CA

This workshop will cover essentials for marketing your business during the holidays. This includes:

  • Social Media strategies that are seasonal -- what to post and how to promote it online to reach the greatest number of people
  • Using other forms of online marketing to bring customers back for the holidays that don't involve Facebook and Twitter
  • An in-depth look at what other successful holiday marketing campaigns look like

Leave this workshop equipt with the know-how on how to perform well in the most important time of the year! 


Sponsored by the
Koreatown Northgate BID
Coming Up in 2015
Registration Opens Early January
Get Email Alerts
Registration Opens Early January
Get Email Alerts
Google, Social Media & Getting Your Business Found
When: Wednesday, January 21, 2014 from 6:00pm to 7:30pm
Where: KONO CBID Office, 2633 Telegraph Ave, Suite 107, Oakland, CA

Learn about how to make on to the first page in Google. At this workshop, we'll elucidate some of the buzzwords around Search Engine Optimization, help you understand how Social Media affects your ranking, and give you some actionable steps you can take right away to improve your ranking as a small business.

  • What exactly is SEO 
  • Everything you need to know about Keywords, and the lies told
  • Eliminating buzzwords: White Hat, Black Hat, top hats..
  • How your website and social media affect your ranking
  • Google Plus, Google Maps, and why all that is important 
  • Social Media and how it affects SEO
  • Free by invite, so make sure you get an invite code from any of our partner organizations. 

Sponsored by the
KONO District CBID
Google, Social Media & Getting Your Business Found
When: Thursday, January 22, 2014 from 6:00pm to 7:30pm
Where: KONO CBID Office, 2633 Telegraph Ave, Suite 107, Oakland, CA

Learn about how to make on to the first page in Google. At this workshop, we'll elucidate some of the buzzwords around Search Engine Optimization, help you understand how Social Media affects your ranking, and give you some actionable steps you can take right away to improve your ranking as a small business.

  • What exactly is SEO 
  • Everything you need to know about Keywords, and the lies told
  • Eliminating buzzwords: White Hat, Black Hat, top hats..
  • How your website and social media affect your ranking
  • Google Plus, Google Maps, and why all that is important 
  • Social Media and how it affects SEO
  • Free by invite, so make sure you get an invite code from any of our partner organizations. 

Sponsored by the
KONO District CBID
The mysterious #hashtag: a guide to Twitter & Instagram
When: Thursday, February 19, 2014 from 6:30pm to 7:45pm
Where: KONO CBID Office, 2633 Telegraph Ave, Suite 107, Oakland, CA

Understanding hashtags is a necessary tool for any small business marketer on Twitter, Instagram, and even Facebook. This workshop will show you how to use hashtags, and the services that use them (Twitter / Facebook / Intagram) to attract new customers, and engage with existing ones. 

Confused about what a hashtag is and why you need them? Or just not sure you're getting the most out of your hashtag usage?

This workshop will cover:

  • The basics of what a hashtag is, and when and how to use it
  • Tips and tricks from other small businesses who use hashtags on the daily
  • How to find the highest impact hashtags to use in your posts
  • How to attract customers and join conversations using hashtags
  • Tutorial on getting the most out of Twitter and Instagram for small business

Hope to see you there! #bestworkshopever #dontmissthis


Sponsored by the
KONO District CBID
Web Marketing for the Holidays: Must-do's for success
When: Friday, October 16, 2014 from 9:30am to 10:30am
Where: Rockridge Library, 5366 College Ave, Oakland, CA 94618

This workshop will cover essentials for marketing your business during the holidays. This includes:

  • Social Media strategies that are seasonal -- what to post and how to promote it online to reach the greatest number of people
  • Using other forms of online marketing to bring customers back for the holidays that don't involve Facebook and Twitter
  • An in-depth look at what other successful holiday marketing campaigns look like

Leave this workshop equipt with the know-how on how to perform well in the most important time of the year! 


Sponsored by the
Rockridge District TTBID
Web Marketing in 2016: What you need to know / Instagram
When: Thursday, April 7, 2016 from 6:00pm to 7:00pm
Where: KONO District Office, 2301 Telegraph Ave, Oakland, CA 94609

Web markeing is constantly changing. This workshop helps you get a grasp on which marketing channels actually convert into customers for your business in 2016. We’ll learn about Google & Facebook’s recent changes, Social Media, Yelp, the Mobile Web and what this means for Search Engine Optimization. You will leave with an understanding of:

  • What affects your business' presence on the web in 2016
  • Social Media key topics: Advertising & Insights
  • SEO key topics: What Search Engine Optimization really is
  • Yelp and changes in the new year
  • All about the Mobile Web
  • Instagram and it's new advertising platform. 

 


Sponsored by the
Rockridge District TTBID